The final major project for my Fashion Communication and Promotion degree saw the production of a collaborative campaign between two powerhouse names, Stussy and Volkswagen. 

​

These two brands share a vast selection of characteristics in regards to their brand image and how they are perceived by consumers. I proposed a campaign in which I worked alongside 5 enthusiasts, each with their own flair and style. These individuals would be styled in Stussy which was visually complimentary to their vehicle.

The outcome of this project is showcased below. In total, 15 adverts were produced, each finalised into a unique format which references original late-1950's Volkswagen Beetle print ads. The wording in each unique tagline which stood out as being a 'Stussy-esque' body of grammar would be translated into the famous Stussy hand-style.

​

The visuals aim to capture a narrative, working alongside a short script running below each ad which outlines personal stories behind each series.